We’re a small team with big ideas and a passion for doing things well.

We’re a growing creative team operating across Australia, Bali, Europe & Usa, offering brands access to a globally connected approach to campaign production.

With trusted teams in each location, we’re able to produce consistently high level work wherever your brand needs to be, without compromising on direction, quality, or detail.

Every project is led with intention, ensuring the final result feels cohesive, elevated, and aligned with the long term vision of the brand.

As we expand, we’re building more than a team, we’re creating a global production model designed for brands ready to move with purpose.

Our Creative Network

The House of Amaretto is led by founders Jimmy Newton and Kristina Macinger and supported by a trusted international network of photographers, filmmakers and creative production partners.

Based across Australia, Bali, Europe and the USA, each member of our network is selected for their creative perspective, reliability and local knowledge.

Every campaign remains creatively directed and managed through The House of Amaretto, giving our clients one clear point of contact while allowing us to build the right team around each production.

Meet the Team

Creative partners across Australia, Bali, Europe & Usa

  • A man with long hair and a beard wearing a black cap and black shirt standing on a beach with ocean waves in the background, holding a camera with a large telephoto lens.

    JIMMY

    FOUNDER,CREATIVE DIRECTOR & PHOTOGRAPHER

    📍 Gold Coast, Australia

    "We're not here to create content. We're here to create work people remember."

    Jimmy leads the creative direction at The House of Amaretto, shaping campaigns that feel effortless, intentional, and aligned with the brands they represent.

    Working across fashion, swimwear, and lifestyle, he focuses on creating imagery that goes beyond content, building visual stories that create connection, inspire desire, and leave a lasting impression.

    Based between the Gold Coast and Bali, his work is influenced by travel, natural landscapes, and the environments that make people feel something.

    His approach is calm, collaborative, and rooted in the belief that the strongest campaigns are built through thoughtful direction, strong creative vision, and attention to the details that others often overlook.

    From concept development through to execution, Jimmy ensures every project feels cohesive, elevated, and true to the brand behind it.

  • A smiling woman wearing sunglasses and a beige blazer sits at a wooden table in a cafe, typing on a laptop. There are empty wooden chairs around her and a stone wall with greenery behind her.

    KRISTINA

    FOUNDER & ART DIRECTOR

    📍 Gold Coast, Australia

    "Beautiful campaigns happen when every element works together with purpose."

    Kristina leads the creative vision at The House of Amaretto, shaping the look, feel, and overall direction behind each campaign.

    With a background in fashion, storytelling, and brand building, she brings a thoughtful approach to creating imagery that feels intentional, elevated, and emotionally connected to the audience it speaks to.

    Her work begins long before a shoot day, helping shape concepts, refine visual direction, and build the creative foundations that allow a campaign to feel cohesive from start to finish.

    Drawn to detail, atmosphere, and the subtle elements that influence how a brand is perceived, Kristina focuses on creating work that feels authentic, considered, and aligned with the world a brand is building.

    She believes the strongest campaigns are not just visually beautiful, but memorable, creating a lasting connection between a brand and the people it hopes to reach.

  • A woman taking a mirror selfie with a camera, smiling with eyes closed, holding a green beverage in a clear mug, wearing a loose brown sweater and light-colored pants.

    Olivia

    SOCIAL MEDIA & CONTENT STRATEGIST

    📍Gold Coast, Australia

    “The passion i have for socails is like nothing else, When you love what you do it doesnt feel like work.”

    Our social media and content strategist understands that a campaign does not end when the shoot wraps. With experience across Australian fashion and lifestyle brands, she combines strong creative instinct with platform knowledge, thoughtful planning and performance insight.

    Her strength lies in understanding how one larger campaign world can continue living across reels, TikTok, behind the scenes moments, creator content, product launches and the everyday conversations a brand has with its audience.

    Working alongside Jimmy and Kristina, she helps consider the complete social journey from the earliest planning stages. This allows photography, cinematic film and social content to be created with purpose, giving brands a connected library of assets that can continue working well beyond launch day.

  • A woman with long brown hair wearing a green cap, black blazer, yellow T-shirt, and black drawstring pants holding a Canon camera.

    European Photographer & Creative Partner

    35 MM FILM & DIGITAL PHOTOGRAPHY

    📍 Madrid, Spain

    "The most powerful imagery often lives in the moments that feel the most real."

    Based in Madrid but always traveling, our European photographer brings an expressive and beautifully considered perspective to fashion imagery. Their work has a natural relationship with colour, movement and atmosphere, creating photographs that feel editorial while retaining a sense of humanity.

    Madrid offers an extraordinary meeting of old and new. Historic streets, warm stone, grand architecture, modernist spaces and open landscapes allow a campaign to move between timeless European elegance and something sharper and more contemporary.

    With access throughout Europe, their work gives brands the opportunity to build a destination campaign around the feeling of the collection, whether that calls for the energy of a city, the stillness of the countryside or the warmth of the coast.

  • A man with a beard and messy hair smiling while holding a camera with a large lens over his shoulder, against a plain light-colored background.

    Sydney Photographer & Creative Partner

    DIGITAL PHOTOGRAPHY

    📍 Sydney, Australia

    "Clean visuals and strong storytelling will always outlast trends."

    Our Sydney photographer has a refined and instinctive way of working. Their imagery is clean, beautifully directed and never overdone. They also have an incredible ability to make people feel comfortable in front of the camera, allowing every campaign to feel effortless while still holding attention.

    Sydney offers remarkable variety for fashion and lifestyle campaigns. Within one destination, a collection can move between open coastline, dramatic rock formations, quiet residential streets, modern architecture and controlled studio environments.

    It gives brands the freedom to create something polished and editorial or relaxed and sun drenched, guided by a photographer who understands how to bring the person, product and location together naturally.

  • A young man with dark hair and a slight smile, standing outdoors near filming equipment, at dusk or nighttime with a building and trees in the background.

    Cinematic Videographer & Creative partner

    Cinematic Videographer & Storyteller

    📍Gold coast, Australia

    “The most powerful story is always in the label”

    Our cinematic videographer creates films led by emotion, atmosphere and story. Influenced by short film, his work explores movement, light and intimate human details to create imagery that can be felt rather than simply watched.

    Rather than only documenting a campaign, he looks for the story within it. The movement of fabric, the ritual surrounding a product, the energy of a location and the connection between people all become part of the film.

    Working alongside Jimmy and Kristina from the earliest creative stages, he helps build one cohesive world across photography and motion. This allows brands to create hero campaign films, emotional product stories and social edits through the same thoughtfully planned production.

    Based on the Gold Coast and working across Brisbane, Australia and selected destination campaigns.

  • Person with short, bleached hair taking a photo or video of a woman on the beach with a camera.

    Bali Photographer & Creative Partner

    DIGITAL PHOTOGRAPHY & VIDEOGRAPHY

    📍 Uluwatu, Bali Indonesia

    "The magic is rarely in one image. It's in the entire experience behind it."

    Our Bali photographer brings warmth, texture and a beautiful sense of natural movement to their work. Their imagery allows clothing and products to feel lived in and connected to the environment rather than simply placed within it.

    Their understanding of Bali extends beyond the familiar resort imagery. Quiet villages, raw coastlines, tropical gardens, private villas, traditional architecture and changing island light can each create an entirely different world around a collection.

    Having a trusted photographer already based on the island also gives our clients access to genuine local knowledge, allowing us to create something that feels intimate, considered and unmistakably connected to Bali.

  • USA Representative Fashion & Commercial Photography

    USA Photographer & Creative Partner

    FASHION & COMMERCIAL PHOTOGRAPHY

    📍 New York, United States

    "Strong imagery should feel intentional, refined, and connected to the world a brand wants to build."

    There is a confident and contemporary quality to the work of our New York photographer. Their imagery balances polish with personality, capturing fashion in a way that feels editorial, expressive and alive.

    New York can become an entirely different world from one campaign to the next. A collection can be placed against strong architectural lines, the energy of downtown streets, intimate brownstones, raw lofts, rooftops or beautifully controlled studio spaces.

    It is a destination that can feel powerful and fast moving or quiet and cinematic. Having a photographer based within the city means brands can experience New York through someone who understands its rhythm, light and unexpected moments rather than simply using it as a recognisable backdrop.

Billabong logo with stylized waves

Brands We’ve Worked With

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The word 'LAHANA' in black uppercase letters on a white background.

We’re not just photographers.

We’re creative partners for brands ready to grow with intention.

Operating across Australia, Bali, Europe & The USA.

The House of Amaretto brings together campaign direction, visual storytelling, and global production support to create work that feels elevated, cohesive, and considered.

We think beyond a single shoot, focusing on how content lives across your brand long term, from social and eCommerce through to campaigns, launches, and brand perception.

Because strong brands don’t just need content.

They need vision, consistency, and direction.